Community Management

How to Write Community Rules That People Follow

Learn how to draft short, clear community rules, explain the reasons behind them, and present them so that members actually read, understand and follow them.

On this page
  1. Why most rules get ignored
  2. Start with the purpose
  3. Keep the list short
  4. Write in plain, specific language
  5. Explain why
  6. Cover the essentials
  7. Present the rules where people will see them
  8. Review and revise
  9. Enforcement makes the rules real

Why most rules get ignored

Many groups have a rules post that nobody reads. It is often long, written in formal language, and made up of prohibitions with no explanation. New members skim past it, and the people who most need to read it are usually the least likely to do so. When a rule is broken, the moderator ends up quoting text that the member never saw.

Good rules are not about control for its own sake. They tell members what the group is for, what behavior to expect and what will happen if something goes wrong. People tend to follow rules they can read in under a minute, understand without help and see as reasonable.

Start with the purpose

Rules make more sense when they flow from a stated purpose. Before drafting, finish this sentence: “This group exists so that…” For example, “…local gardeners can swap advice and seedlings” or “…parents of toddlers can ask questions without judgment.”

Then ask what behaviors would make that purpose harder to achieve. A group for beginners needs a rule against mocking basic questions. A group for buying and selling needs rules on listings. A group for sensitive personal topics needs firm rules on privacy. The purpose keeps the list focused on problems the group is likely to have, rather than every conceivable problem.

Keep the list short

A handful of rules is easier to remember than twenty. Many groups do well with somewhere between five and ten, though there is no magic number. If you find you need many more, check whether some can be combined under a broader principle, such as “Treat members with respect” followed by one or two examples.

Avoid listing every possible offense. A long list invites argument about loopholes: members may claim that anything not on it is permitted. A few clear principles, plus a statement that moderators use judgment in cases the rules do not cover, work better.

Write in plain, specific language

Compare these two versions:

  • Vague: “Be respectful at all times.”
  • Clearer: “Disagree with ideas, not people. Personal insults, name-calling and mocking someone’s background will be removed.”

The second version tells members what is expected and what may happen. Some guidelines for wording:

  • Use direct sentences. “Do not post other people’s private information” is easier to follow than long legal-sounding clauses.
  • Say what to do, not only what to avoid. “Search before asking, and add a short description of what you have already tried” gives members a path to follow.
  • Avoid unexplained jargon, and write as plainly as you would in any short instruction. If members need to know what “self-promotion” means in your group, say so: for example, “Links to your own business are allowed once a month in the weekly thread.”
  • Give brief examples where a rule could be misread.
  • Be careful with absolutes. Words like “never” and “always” can lock you into awkward decisions.
  • Use a neutral, friendly tone. A rules post that sounds threatening sets a hostile mood. Think of the voice you would use with a guest in your home, a matter closely related to choosing a brand voice for an organization’s channels.

Explain why

A one-line reason makes a rule much easier to accept. Compare:

  • “No political posts.”
  • “No political posts. Our members have very different views, and these threads tend to push people out of a group that is meant for sharing recipes.”

The second version gives members something to agree with, even if they would have drawn the line elsewhere. It also helps moderators stay consistent, since they can refer back to the purpose when a case is borderline. A short explanation does not need to be a lecture; a sentence is usually enough.

Cover the essentials

Although every group is different, most benefit from addressing a few common areas:

  • Respect and civility, including how disagreement should be expressed and how online bullying will be treated.
  • Privacy, such as not sharing screenshots of private conversations or other people’s details without permission. Awareness of sensitive information protects members, especially in support-style groups.
  • Relevance, meaning what topics belong and where else to post the rest.
  • Promotion and links, if commercial posts are a risk.
  • Reliability of claims, for instance asking members not to share unverified rumors or false claims as fact.
  • What happens when rules are broken, including the usual steps such as a warning, a temporary mute or removal.
  • How to report problems, and what members can expect after they do.

Where the group touches on health, legal, money or safety topics, or on rumors and online hoaxes, add a reminder that posts are not professional advice.

Present the rules where people will see them

Writing the rules is half the job. Make them hard to miss:

  • Pin them in the group, or place them in the group description if the tool allows.
  • Show or link them during joining, ideally with a short question that confirms the person has read them.
  • Include a short summary in your welcome message as part of member onboarding.
  • Refer to a specific rule when you remove something, so members learn the reason.
  • Remind the group of key rules occasionally, especially after a problem, without pointing at any individual.

Review and revise

Rules should change as the group does. If the same problem keeps coming up, perhaps the rule is unclear, buried or missing. Check them every six months or after a major incident, and ask a few trusted members whether anything confuses them. When you change a rule, announce it and say why. Where members have had a say, even in a simple poll, they tend to feel more ownership. Be cautious about changes made in the middle of a dispute, as they may look aimed at a particular person.

Enforcement makes the rules real

Even excellent wording fails if moderators apply it unevenly. Members notice when popular people are given more leeway, or when rules are enforced only when someone complains. A written enforcement approach, with typical steps and who decides, helps volunteer teams agree. Fair group moderation is the natural next step once the text is finished.

No set of rules will remove all conflict, and some members will test the limits whatever you write. The aim is to make good behavior easy to understand and the response to problems predictable and fair.

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