Start here · Essential guide
Choosing the Right Approach for Your Industry
What events, food, property, sports, travel and charity promotion have in common, where they differ, and why advertising and privacy rules vary by place.
Marketing and Business
Promotion by Industry
Ideas for events, food, property, sports, travel and charities.
How Artists and Makers Can Share Their Work Online
Practical ways for artists and makers to present work, credit collaborators and handle commission requests online, without promising any particular result.
How Local Services Such as Plumbers and Salons Can Use Social Media
Practical, no-promises ideas for appointment-based local businesses like plumbers and salons: profiles, useful posts, booking questions and reviews.
How Schools and Universities Can Use Social Media for Outreach
How schools and universities can share news, events and admissions information online while protecting student privacy and keeping communication clear.
How to Use Social Media for Event Promotion
A practical timeline for promoting an event online, from first announcement to final reminder, plus tips on answering questions and sharing updates.
How to Use Social Media for Non-Profit Fundraising
How charities can use storytelling, transparency and thoughtful thank-yous to support online fundraising, with a reminder that rules vary by place.
How to Use Social Media for Real Estate Marketing
How to show homes with photos, tours and neighborhood content online, with a note on fair-housing and advertising rules that vary by place.
How to Use Social Media for Restaurant Marketing
Practical ideas for restaurants and cafes: menu photos, specials, reservations and reviews, with realistic expectations and no promised results.
How to Use Social Media for Sports Marketing
How teams and clubs, including amateur ones, can engage fans with schedules, behind-the-scenes content and community, while respecting players' privacy.
How to Use Social Media for Travel Marketing
How to promote destinations, tours and stays online with honest imagery, clear descriptions and real traveler stories, without overpromising.
The Benefits of Using Social Media for Event Planning
How online tools can help organizers with invitations, RSVPs, volunteer coordination and feedback, plus the privacy and clarity issues to watch.
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