Start here · Essential guide
What a Community Manager Actually Does
A plain look at the daily tasks, skills and limits of a community manager who looks after an online group, whether paid, volunteer or part of another job.
Content and Community Craft
Community Management
Running groups and pages with clear rules and a steady routine.
Dealing With Trolls and Bad-Faith Posters
How to recognize bad-faith behavior in an online group, limit the damage it does, and protect the moderators who have to deal with it day after day.
Handling Conflict and Heated Threads Online
Practical de-escalation steps for heated online discussions, including when a moderator should step in, when to wait, and when to close a thread for good.
How to Measure the Health of an Online Community
Member counts only tell part of the story. Learn which signals, such as participation, tone and retention, give a more honest picture of an online community.
How to Write Community Rules That People Follow
Learn how to draft short, clear community rules, explain the reasons behind them, and present them so that members actually read, understand and follow them.
Keeping a Small Community Active Without Forcing It
Sustainable, low-pressure ways to spark conversation in a small online group, and why constant prompts, daily questions and pushy reminders often backfire.
Moderating a Group Fairly and Consistently
How to handle rule breaks, warnings and removals so members see moderation as fair: clear steps, evenly applied, explained well and open to review.
Responding to Negative Comments and Reviews
A calm way to handle criticism online, from useful feedback worth acting on to unfair attacks, with tips on tone, timing and when not to reply at all.
Welcoming New Members to an Online Group
Welcome messages, introductions and first steps that help newcomers settle into an online group, without overwhelming them or pressuring them to post.
Working With Volunteer Moderators
How to recruit, train and support unpaid moderators fairly, set realistic expectations, and keep them from burning out while protecting your community.
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